Question 1

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Accepted Answer

A)  Use bullet points for succinctness and emphasis.
B)  Use different color fonts or paper to represent different sections of your plan.
C)  Include as an attachment the résumés for all key players in your management team.
D)  Do not use a business plan unless you plan to borrow at least $100,000.
E)  To save paper,send the plan in digital (Adobe Acrobat PDF) format to all potential investors.F) D) and E)
G) All of the above

Question 2

The primary purpose of the Paradise Kitchen's Company Description section of the marketing plan was to

Accepted Answer

A)  assure the investors of the company's financial health.
B)  introduce all the members and key players in the organization.
C)  describe the product's competition.
D)  explain how the organization will be structured.
E)  highlight the recent history and successes of the organization.F) B) and D)
G) A) and B)

Question 3

It is helpful to use A-level (the first level) and B-level (the second level) headings under the numbered section headings of marketing and business plans to help readers make easy transitions form one topic to another.These headings should

Accepted Answer

A)  be used liberally,at least one every 200 to 300 words.
B)  only be used in marketing plans and not in business plans.
C)  only be used in business plans and not in marketing plans.
D)  be used sparingly,otherwise they lose their cohesiveness and effectiveness.
E)  continue in traditional outline form all the way through E-level (the fifth level) if needed,but no further.F) A) and C)
G) D) and E)

Question 4

The Table of Contents is usually found

Accepted Answer

A)  as soon as you open the cover.
B)  on the cover of the plan.
C)  immediately after the executive summary.
D)  between the executive summary and the company description.
E)  immediately before the executive summary.F) A) and D)
G) B) and D)

Question 5

Elements in a marketing plan depend on who the audience is and what its purpose is.For example,the marketing plan for an internal audience would __________.

Accepted Answer

A)  be informally written
B)  contain specific financial details
C)  point the direction for future marketing activities
D)  explain organization and structure
E)  provide biographical information of key playersF) A) and E)
G) A) and D)

Question 6

Charts are often used to __________ and __________.

Accepted Answer

A)  prioritize marketing activities;set deadlines
B)  assign tactical marketing decisions;specify target markets
C)  prioritize marketing activities;assign resources
D)  specify target markets;assign resources
E)  set deadlines;assign responsibilities for tactical marketing decisionsF) B) and E)
G) A) and C)

Question 7

When space permits,the Price Strategy section of a marketing plan would include a

Accepted Answer

A)  SWOT analysis.
B)  situational analysis.
C)  marginal analysis.
D)  diversification analysis.
E)  break-even analysis.F) A) and C)
G) A) and B)

Question 8

Elements in a marketing plan depend on who the audience is and what the purpose is.For example,the marketing plan for an external audience would __________.

Accepted Answer

A)  give a broad general overview
B)  function as a sales document
C)  be more informally written
D)  be directed to the people who would be affected by it
E)  be directed to the people who must implement the planF) C) and D)
G) B) and C)

Question 9

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

Accepted Answer

A)  Are the financial projections realistic and healthy?
B)  Does the prospective product meet all government safety standards?
C)  Who is your competition and what are they doing?
D)  Who will be your key suppliers?
E)  What are your taxes?F) A) and D)
G) A) and C)

Question 10

The Marketing Program section of a marketing plan consists of

Accepted Answer

A)  the four marketing mix elements.
B)  the five environmental forces.
C)  the financial forecasts for the industry and the company itself.
D)  the target market identification and market segment selection.
E)  the specific steps that will be taken to implement the plan.F) A) and E)
G) All of the above

Question 11

The Company Analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals.Paradise Kitchens lists a major strength as __________.

Accepted Answer

A)  a stable financial base
B)  strong connections to the Hispanic community
C)  co-ownership in a chain of small grocery stores
D)  the professional food industry experience of the co-founders
E)  national "chili cook-off" titlesF) B) and D)
G) C) and E)

Question 12

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Accepted Answer

A)  Use different color fonts or paper to represent different sections of your plan.
B)  Do not use a business plan unless you plan to borrow at least $100,000.
C)  Be positive and specific to convey potential success.
D)  Include as an attachment the résumés for all key players in your management team.
E)  To save paper,send the plan in digital (Adobe Acrobat PDF) format to all potential investors.F) B) and C)
G) C) and E)

Question 13

To the company's knowledge,Paradise Kitchens is known for being the only premium-quality frozen __________ sold in U.S.grocery stores.

Accepted Answer

A)  desserts
B)  pizza
C)  chili
D)  sushi
E)  wafflesF) C) and E)
G) All of the above

Question 14

The Paradise Kitchens chart for the Organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses.The four key positions that report to the President & CEO include the following: __________,Vice President of Marketing,Director of Finance and Administration,and Director of Sales.

Accepted Answer

A)  Director of Advertising and Promotions
B)  Director of Operations
C)  Director of Research and Development
D)  Director of Human Resources
E)  Senior Distribution ManagerF) B) and D)
G) A) and C)

Question 15

In the Financial Data and Projections section of the Paradise Kitchens marketing plan,the company chose to use a bar chart in addition to a numerical table to present its actual and projected sales revenues from 2013 to 2018.Paradise Kitchens made this decision because

Accepted Answer

A)  the bar chart made the lack of sales for the previous years less dramatic.
B)  the numerical sales figures were too difficult to interpret.
C)  there was too much information to present in such small physical space.
D)  a bar chart could gloss over inconsistencies and anomalies.
E)  the bar chart more clearly shows the company's projected growth.F) B) and C)
G) D) and E)

Question 16

A unique aspect of Paradise Kitchens' packaging is that

Accepted Answer

A)  the information is printed in English on one side and Spanish on the other.
B)  the color of the box gets redder as the spices gets hotter.
C)  there is a Southwestern a motif on the box instead of pictures of the product.
D)  there is a thermometer strip that indicates when the product is properly thawed.
E)  there are hidden figures created by the outlines of the chili beans for people to look at while preparing the meal.F) A) and B)
G) A) and C)

Question 17

Which of the following statements regarding visuals is MOST ACCURATE?

Accepted Answer

A)  Visuals should not be used unless they are in black and white;color is not considered professional in a formal business plan.
B)  Visuals should be used sparingly because it is assumed that if you cannot explain an idea in words,you don't have a sufficient grasp of your product.
C)  Visuals such as illustrations,graphs,and charts are acceptable;photos are less professional and should be avoided.
D)  Visuals such as photos,illustrations,graphs,and charts enable massive amounts of information to be presented succinctly.
E)  Visuals should appear in the appendices of the plan,never in the body of the plan itself.F) None of the above
G) A) and B)

Question 18

Which of the following statements regarding the use of photos in the body of a marketing plan is MOST ACCURATE?

Accepted Answer

A)  Photos should always appear in black and white or they lose their effectiveness.
B)  Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black and white images.
C)  Photos should include a brief caption that ties them to the text and highlights the reason for being included.
D)  If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
E)  Photos should never take up more than ⅛ of the page if they are used in the body of a marketing plan rather than in an appendix.F) B) and E)
G) A) and C)

Question 19

The Target Markets section of a marketing plan identifies the specific __________ or target markets toward which the company's products are directed.

Accepted Answer

A)  resellers
B)  competitors
C)  stakeholders
D)  product groupings
E)  nichesF) B) and E)
G) B) and D)

Question 20

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Accepted Answer

A)  Use different color fonts or paper to represent different sections of your plan.
B)  Use visuals where appropriate.
C)  Do not use a business plan unless you plan to borrow at least $100,000.
D)  Include as an attachment the résumés for all key players in your management team.
E)  To save paper,send the plan in digital (Adobe Acrobat PDF) format to all potential investors.F) B) and C)
G) A) and D)

Exam 23: Building an Effective Marketing Plan

In the Financial Data and Projections section of the Paradise Kitchens marketing plan,the company chose to use a bar chart in addition to a numerical table to present its actual and projected sales revenues from 2013 to 2018.Paradise Kitchens made this decision because

Correct Answer
verified

To the company's knowledge,Paradise Kitchens is known for being the only premium-quality frozen __________ sold in U.S.grocery stores.

Correct Answer
verified

It is helpful to use A-level (the first level) and B-level (the second level) headings under the numbered section headings of marketing and business plans to help readers make easy transitions form one topic to another.These headings should

Correct Answer
verified

Which of the following statements regarding the use of photos in the body of a marketing plan is MOST ACCURATE?

Correct Answer
verified

The Company Analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals.Paradise Kitchenslists a major strength as __________.

Correct Answer
verified

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

Correct Answer
verified

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Correct Answer
verified

The Table of Contents is usually found

Correct Answer
verified

Charts are often used to and .

Correct Answer
verified

Elements in a marketing plan depend on who the audience is and what the purpose is.For example,the marketing plan for an external audience would __________.

Correct Answer
verified

Elements in a marketing plan depend on who the audience is and what its purpose is.For example,the marketing plan for an internal audience would __________.

Correct Answer
verified

The Target Markets section of a marketing plan identifies the specific __________ or target markets toward which the company's products are directed.

Correct Answer
verified

The primary purpose of the Paradise Kitchen's Company Description section of the marketing plan was to

Correct Answer
verified

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Correct Answer
verified

A unique aspect of Paradise Kitchens' packaging is that

Correct Answer
verified

Correct Answer
verified

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Correct Answer
verified

When space permits,the Price Strategy section of a marketing plan would include a

Correct Answer
verified

Which of the following statements regarding visuals is MOST ACCURATE?

Correct Answer
verified

The Marketing Program section of a marketing plan consists of

Correct Answer
verified

Exam 23: Building an Effective Marketing Plan

In the Financial Data and Projections section of the Paradise Kitchens marketing plan,the company chose to use a bar chart in addition to a numerical table to present its actual and projected sales revenues from 2013 to 2018.Paradise Kitchens made this decision because

Correct AnswerverifiedShow Answer

To the company's knowledge,Paradise Kitchens is known for being the only premium-quality frozen __________ sold in U.S.grocery stores.

Correct AnswerverifiedShow Answer

It is helpful to use A-level (the first level) and B-level (the second level) headings under the numbered section headings of marketing and business plans to help readers make easy transitions form one topic to another.These headings should

Correct AnswerverifiedShow Answer

Which of the following statements regarding the use of photos in the body of a marketing plan is MOST ACCURATE?

Correct AnswerverifiedShow Answer

The Company Analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals.Paradise Kitchens lists a major strength as __________.

Correct AnswerverifiedShow Answer

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

Correct AnswerverifiedShow Answer

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Correct AnswerverifiedShow Answer

The Table of Contents is usually found

Correct AnswerverifiedShow Answer

Charts are often used to __________ and __________.

Correct AnswerverifiedShow Answer

Elements in a marketing plan depend on who the audience is and what the purpose is.For example,the marketing plan for an external audience would __________.

Correct AnswerverifiedShow Answer

Elements in a marketing plan depend on who the audience is and what its purpose is.For example,the marketing plan for an internal audience would __________.

Correct AnswerverifiedShow Answer

The Target Markets section of a marketing plan identifies the specific __________ or target markets toward which the company's products are directed.

Correct AnswerverifiedShow Answer

The primary purpose of the Paradise Kitchen's Company Description section of the marketing plan was to

Correct AnswerverifiedShow Answer

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Correct AnswerverifiedShow Answer

A unique aspect of Paradise Kitchens' packaging is that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Correct AnswerverifiedShow Answer

When space permits,the Price Strategy section of a marketing plan would include a

Correct AnswerverifiedShow Answer

Which of the following statements regarding visuals is MOST ACCURATE?

Correct AnswerverifiedShow Answer

The Marketing Program section of a marketing plan consists of

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The Company Analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals.Paradise Kitchenslists a major strength as __________.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Charts are often used to and .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified