Question 1

An organization with a market orientation

Accepted Answer

A)  focuses its efforts on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation.
B)  identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
C)  strives to satisfy the needs of consumers while also trying to achieve its goals.
D)  satisfies the needs of consumers in a way that provides for society's well being.
E)  focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer valueF) A) and B)
G) A) and E)

Question 2

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Accepted Answer

A)  the profit motive since aging baby boomers are a large, profitable market
B)  the social responsibility concept
C)  the necessity of matching competitors' actions
D)  new regulatory Medicare mandates as a result of the Affordable Care Act legislation
E)  the mandate by its industry's code of ethicsF) A) and E)
G) A) and D)

Question 3

Which of the following statements about marketing is most accurate?

Accepted Answer

A)  Unless you take a marketing class, you will never truly know anything about marketing.
B)  Marketing is nothing more than common sense.
C)  Marketing requires an innate sense of creativity; you either have it or you don't.
D)  You can call yourself a marketing expert only if you have sold something.
E)  You are already a marketing expert because as a consumer, you have already been involved in marketing decisions.F) All of the above
G) D) and E)

Question 4

All of the following are factors required for marketing to occur EXCEPT:

Accepted Answer

A)  a desire and ability on the part of two or more parties (individuals or organizations)  to be satisfied.
B)  something to exchange between two or more parties (individuals or organizations) .
C)  two or more parties (individuals or organizations)  with the same wants.
D)  two or more parties (individuals or organizations)  with unsatisfied needs.
E)  a way for the parties (individuals or organizations)  to communicate.F) C) and E)
G) A) and D)

Question 5

Which of the following statements about marketing departments is most accurate?

Accepted Answer

A)  The marketing department should work solely with people within its own department.
B)  The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C)  The marketing department is only responsible for the 4 Ps, not the 7 Ps.
D)  The marketing department is only responsible for market research, supervision of product development, and product promotion.
E)  The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.F) C) and D)
G) B) and D)

Question 6

Which answer reflects (in this order)  a good, a service, and an idea that can be marketed?

Accepted Answer

A)  a candy bar, a wastepaper basket, and a vending machine
B)  a CD, a concert, and a souvenir T-shirt
C)  a political candidate, democracy, and freedom
D)  an iPod, an iPhone, and an iPad
E)  a toothbrush, laser teeth whitening, and dental hygieneF) A) and B)
G) C) and D)

Question 7

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

Accepted Answer

A)  In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
B)  Paralegals were initially the intended target market for the Post-it Flag Highlighter.
C)  David Windorski, a 3M inventor, also developed the Post-it Flag Pen for the office worker segment.
D)  The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
E)  In development of the Post-it Flag Highlighter, David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.F) D) and E)
G) C) and D)

Question 8

-In Figure 1-1 above, Box A represents an organization's alliances with

Accepted Answer

A)  suppliers.
B)  customers.
C)  shareholders.
D)  other departments.
E)  other organizations.F) A) and B)
G) B) and D)

Question 9

According to the textbook, Starbucks provides its customers with the best

Accepted Answer

A)  branding.
B)  products/services.
C)  price.
D)  customer service.
E)  availability.F) A) and B)
G) B) and C)

Question 10

What utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?

Accepted Answer

A)  time utility
B)  place utility
C)  possession utility
D)  market utility
E)  form utilityF) A) and E)
G) B) and D)

Question 11

In marketing, thoughts about concepts, actions, or causes are referred to as

Accepted Answer

A)  utilities.
B)  experiences.
C)  values.
D)  ideas.
E)  services.F) A) and B)
G) None of the above

Question 12

Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

Accepted Answer

A)  all people with an interest in professional football
B)  all people in the Midwest who have an interest in sports
C)  all men who played on a varsity football team in high school
D)  all people in the Indianapolis and surrounding areas interested in football
E)  all people in Indiana who watch football on TVF) A) and B)
G) A) and E)

Question 13

A marketing program refers to

Accepted Answer

A)  a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
B)  the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.
C)  the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.
D)  the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.
E)  the allocation of resources within a firm towards individual marketing mix elements.F) B) and C)
G) A) and C)

Question 14

The most likely market for cosmetic dentistry, where costs can be as much as $15,000 for teeth straightening and whitening, is

Accepted Answer

A)  toddlers with crooked baby teeth, when crooked teeth run in the family.
B)  all former smokers who have been smoke free for at least one year.
C)  anyone who has the time, the money, and the desire to undergo the procedures.
D)  anyone who has dental insurance.
E)  adults who want to make a good first impression for a job interview.F) B) and C)
G) A) and C)

Question 15

-In Figure 1-2 above, "A" represents __________ and "B" represents __________.

Accepted Answer

A)  decisions by management; purchases by customers
B)  employees efforts; stakeholder rewards
C)  sales department; manufacturing department
D)  suppliers; distributors
E)  discovering consumer needs; satisfying consumer needsF) C) and D)
G) A) and D)

Question 16

Twitter is a website that offers a social networking service, enabling its users to send and read other users' messages or conversations called tweets, which are text-based posts of up to 140 characters displayed on the user's profile page. Connected to each "tweet" is a rich details pane that provides additional information, deeper context, and embedded media. Companies are just beginning to use Twitter as a tool in their relationship marketing programs. In what ways could Twitter be used to benefit both the customer and the organization?

Accepted Answer

One aspect of Twitter is that it allows ...

Question 17

An inventor designs a scissors that has interchangeable blades that allow the user to switch from straight cuts to decorative cuts. Identify two possible target markets and explain your answer.

Accepted Answer

A target market is a specific group of p...

Question 18

Which of the following statements about the marketing concept is most accurate?

Accepted Answer

A)  The marketing concept can be traced its roots to early Greek culture.
B)  In using the marketing concept, companies tried to satisfy the needs of consumers while also achieving their goals.
C)  In using the marketing concept, companies focus on sales and advertising.
D)  The marketing concept is most effective when production is limited and the product will sell itself.
E)  All U.S. firms are now operating with a marketing concept philosophy.F) A) and D)
G) A) and C)

Question 19

Which of the following is an example of time utility?

Accepted Answer

A)  an iPhone with a "multitouch" user interface for easy navigation
B)  Goodwill that has a 24-hour drop off box for clothing donations
C)  a dry cleaners that is located inside a supermarket
D)  a mobile phone company that offers six-month financing, same as cash
E)  a new herbal supplement that offers a 30-day free trialF) A) and C)
G) D) and E)

Question 20

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus postage. The products are only available through the mail. People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin where she lives. This is a description of the company's

Accepted Answer

A)  action plan.
B)  market segmentation strategy.
C)  mission statement.
D)  marketing mix.
E)  target market.F) B) and C)
G) A) and B)

Exam 1: Creating Customer Relationships and Value Through Marketing

An inventor designs a scissors that has interchangeable blades that allow the user to switch from straight cuts to decorative cuts. Identify two possible target markets and explain your answer.

Correct Answer
verified
A target market is a specific group of p...
View Answer

The most likely market for cosmetic dentistry, where costs can be as much as $15,000 for teeth straightening and whitening, is

Correct Answer
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What utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?

Correct Answer
verified

In marketing, thoughts about concepts, actions, or causes are referred to as

Correct Answer
verified

Correct Answer
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One aspect of Twitter is that it allows ...
View Answer

Correct Answer
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Which of the following is an example of time utility?

Correct Answer
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According to the textbook, Starbucks provides its customers with the best

Correct Answer
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All of the following are factors required for marketing to occur EXCEPT:

Correct Answer
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-In Figure 1-2 above, "A" represents and "B" represents .

Correct Answer
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An organization with a market orientation

Correct Answer
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Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

Correct Answer
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A marketing program refers to

Correct Answer
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Which of the following statements about marketing is most accurate?

Correct Answer
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Which of the following statements about marketing departments is most accurate?

Correct Answer
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Which of the following statements about the marketing concept is most accurate?

Correct Answer
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Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

Correct Answer
verified

-In Figure 1-1 above, Box A represents an organization's alliances with

Correct Answer
verified

Which answer reflects (in this order) a good, a service, and an idea that can be marketed?

Correct Answer
verified

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

An inventor designs a scissors that has interchangeable blades that allow the user to switch from straight cuts to decorative cuts. Identify two possible target markets and explain your answer.

Correct AnswerverifiedA target market is a specific group of p...View AnswerShow Answer

The most likely market for cosmetic dentistry, where costs can be as much as $15,000 for teeth straightening and whitening, is

Correct AnswerverifiedShow Answer

What utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?

Correct AnswerverifiedShow Answer

In marketing, thoughts about concepts, actions, or causes are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedOne aspect of Twitter is that it allows ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Which of the following is an example of time utility?

Correct AnswerverifiedShow Answer

According to the textbook, Starbucks provides its customers with the best

Correct AnswerverifiedShow Answer

All of the following are factors required for marketing to occur EXCEPT:

Correct AnswerverifiedShow Answer

-In Figure 1-2 above, "A" represents __________ and "B" represents __________.

Correct AnswerverifiedShow Answer

An organization with a market orientation

Correct AnswerverifiedShow Answer

Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

Correct AnswerverifiedShow Answer

A marketing program refers to

Correct AnswerverifiedShow Answer

Which of the following statements about marketing is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements about marketing departments is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements about the marketing concept is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

Correct AnswerverifiedShow Answer

-In Figure 1-1 above, Box A represents an organization's alliances with

Correct AnswerverifiedShow Answer

Which answer reflects (in this order) a good, a service, and an idea that can be marketed?

Correct AnswerverifiedShow Answer

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Correct AnswerverifiedShow Answer

Correct Answer
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A target market is a specific group of p...
View Answer

Correct Answer
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Correct Answer
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One aspect of Twitter is that it allows ...
View Answer

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Correct Answer
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-In Figure 1-2 above, "A" represents and "B" represents .

Correct Answer
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