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Exam 5: Consumer Behaviour

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Question 91

Multiple Choice

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When the television production company that produces Law & Order series uses the Law & Order name on two other series (Law & Order: Special Victim's Unit,and Law & Order: Criminal Intent) ,it relies on _____ to convince fans of the original show that the new shows will be equally well crafted.

A) selective comprehension
B) selective retention
C) stimulus generalization
D) stimulus discrimination

E) C) and D)
F) All of the above

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Question 92

Multiple Choice

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An ad for Acura is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to people's _____ needs.

A) physiological
B) safety
C) social
D) personal

E) A) and D)
F) A) and C)

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Question 93

Multiple Choice

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Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e.taste or use of the products without labels) .Such products include cigarettes,beer,liquors,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these products.This strong brand preference is the result of:

Robert is considering purchasing a new vacation property in Florida,as he is nearing retirement,what sort of problem solving variation is he likely to use?

All of the following would be effective for viral marketing except:

As an aspiring athlete you train hard several times during the week.Your coach asks you to train in a specific 'heart rate zone,' however,you do not possess the required equipment to accurately measure your heart rate during training.You know to improve your training you must fix this issue,what have you experienced?

What does lifestyle mean,and why is it important to marketers?

L'Oreal's former advertising theme,"Because you're worth it" relied on which of the psychological influences on behaviour?

All of the following statements are correct about visiting a travel agent to search for information,except:

There are many perfumes in the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's manufacturer is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.The maker of Demeter perfumes treats smells as if they were:

An owner of two new kittens would most likely use an internal search or prior experiences when purchasing:

You recently searched a brand's website to find information about purchasing a new netbook.This is an example of:

How might Ford Motor Company apply the three methods of attitude change in its marketing activities?

An aspiration group is one:

The relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behaviour can be grouped is referred to as a(n)

A reference group that a person wishes to maintain distance from because of differences in values or behaviours is called a(n) _____ group.

Residents of Canada's top three cities produce _____ percent of all of Canada's social media content.

Students who wear sweatshirts displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) _____ group.

Using Internet for an external search for product information satisfies which requirement?

The Marketing Manager asks her new employee to conduct an analysis of the target market's lifestyle.Puzzled,the new employee thinks for a moment and then remembers that essentially,the Marketing Manager is asking for a(n) ____________ analysis.