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Exam 3: Ebusiness: Electronic Business Value

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Question 101

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Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

A) information richness
B) mass customization
C) personalization
D) interactivity

E) A) and B)
F) B) and D)

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Question 102

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A social graph is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).

A) True
B) False

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Question 103

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A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Which of the following are challenges of Business 2.0?

What occurs when a system updates information at the same rate it receives the information?

A hashtag represents the interconnection of relationships in a social network.

Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

Dell computer ranks highest on the list for expecting returns from new investments.

Using the collective power of a community to identify and classify content significantly ________ content categorization costs.

What do Netflix and Amazon use to drive their recommendation tools?

What does API stand for?

Disruptive technology tends to provide us with better, faster, and cheaper products.

Which of the following is an example of a disruptive technology?

Which company is expecting to gain the majority of its returns on existing investments?

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.

What measures the number of people a firm can communicate with all over the world?

Closed source is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.