Question 1

In a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Accepted Answer

A)  Generation X
B)  baby busters
C)  Generation Y
D)  the greatest generation
E)  baby boomersF) A) and B)
G) None of the above

Question 2

The form of competition where just a few companies control the majority of industry sales is referred to as __________.

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  an oligopoly
D)  monopolistic competition
E)  a monopolyF) C) and E)
G) A) and E)

Question 3

The Better Business Bureau

Accepted Answer

A)  is the best-known federal agency involved in monitoring self-regulation of competing businesses.
B)  has a great deal of legal power to force a company to comply with its regulations.
C)  cannot be involved with Internet commerce.
D)  is a voluntary alliance of companies whose goal is to help maintain fair practices.
E)  is the agency that oversees advertising that runs on television programs.F) A) and B)
G) A) and C)

Question 4

-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

Accepted Answer

A)  thought they might go to work for Coke one day and didn't want to spoil their employment chances.
B)  would prefer competing ethically so they could sleep at night.
C)  were afraid the media would find out.
D)  knew they would get fired.
E)  didn't want to disappoint their children.F) A) and B)
G) A) and C) B

Question 5

The demographic characteristics and the culture of the population are referred to as

Accepted Answer

A)  attitudinal forces.
B)  psychographic forces.
C)  social forces.
D)  cultural forces.
E)  market forces.F) A) and B)
G) B) and D)

Question 6

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) __________; (3) to choose; and (4) to be heard.

Accepted Answer

A)  to privacy
B)  to be informed
C)  to be treated with respect
D)  to be treated without prejudice
E)  to receive fair prices for both products and servicesF) A) and E)
G) C) and D)

Question 7

Two former sales representatives of Amgen,a biotech company,alleged the company strongly encouraged its sales force to search confidential medical records in physician's offices in an attempt to find names of patients that would benefit from the use of Amgen's drug Enbrel,a treatment for psoriasis.After reporting this practice,these two people sued Amgen,claiming they did not go along with the scheme because they objected to it as being unethical.Soon after,one of the reps was fired and the other resigned after receiving a poor performance review.These two people are

Accepted Answer

A)  scabs.
B)  cronies.
C)  whistle-blowers.
D)  contrarians.
E)  ombudsmen.F) None of the above
G) A) and D)

Question 8

Which of the following trends identified in an environmental scan is an economic trend?

Accepted Answer

A)  The U.S.,Japan,China,and the E.U.countries will increase investments in sustainable living infrastructure.
B)  Digital TVs,tablet devices,and smartphones will become increasingly connected.
C)  Partnerships,collaborations,and co-creation of value will become important dimensions of business rivalry.
D)  Health consciousness will lead to more public and private smoke-free area legislation.
E)  Global media consumption (online and social) will continue to grow dramatically.F) D) and E)
G) None of the above A

Question 9

Which of the following is an action the FTC can take to require a company to spend money on advertising to rectify previous misleading ads?

Accepted Answer

A)  corrective advertising
B)  a cease and desist order
C)  an advertising injunction
D)  a truth in advertising order
E)  comparative advertisingF) B) and E)
G) A) and E)

Question 10

Components of a consumer's income include __________.

Accepted Answer

A)  inflation,recession,and depression
B)  salary,taxes,and assets
C)  gross,disposable,and discretionary income
D)  sales taxes,income taxes,and property taxes
E)  assets,liabilities,and equitiesF) B) and C)
G) B) and D) C

Question 11

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose; and (4) __________.

Accepted Answer

A)  to have legal representation in a court of law
B)  to exchange or return products and services within a reasonable period of time
C)  to receive fair prices for both products and services
D)  to be compensated for product defects
E)  to be heardF) A) and C)
G) C) and D)

Question 12

Microsoft has developed __________ software to use with its 3D image capture technology called Kinect.

Accepted Answer

A)  natural user interface
B)  Facebook
C)  Twitter
D)  cloud computing
E)  digital paymentsF) B) and E)
G) A) and B)

Question 13

The first major federal legislation passed to encourage competition in the United States was the

Accepted Answer

A)  Sherman Antitrust Act.
B)  Lanham Act.
C)  Federal Trade Commission Act.
D)  Robinson-Patman Act.
E)  Clayton Act.F) A) and D)
G) A) and B)

Question 14

The money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation is referred to as __________.

Accepted Answer

A)  net income
B)  disposable income
C)  discretionary income
D)  household income
E)  gross incomeF) A) and E)
G) B) and C)

Question 15

Jay Bloom's Pet Assure,a national pet health-care provider network based in Dover,N.J.,recently took advantage of a rival's naïveté.When a West Coast provider of catastrophic pet coverage "preannounced" the addition of a wellness component (Pet Assure's specialty) in an interview with a tiny community newsweekly six months prior to launching it,Bloom was notified immediately through a web-based news monitoring service.This not only gave him time to add catastrophic benefits to one of his own wellness products,but also enabled him to get his offering to the market first.Jay Bloom relied on __________ to keep him abreast of his competitors' activities.

Accepted Answer

A)  legal environmental scanning
B)  economic espionage
C)  the use of kickbacks
D)  corporate piracy
E)  primary market researchF) C) and D)
G) None of the above

Question 16

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) __________; and (4) to be heard.

Accepted Answer

A)  to have legal representation in a court of law
B)  to exchange or return products within a reasonable period of time
C)  to choose
D)  to demand "rain checks" if advertised goods are out of stock
E)  to be compensated for product defectsF) A) and B)
G) C) and D)

Question 17

The Lanham Act cannot protect the rights to a trademark if

Accepted Answer

A)  the company is accused of violating the Sherman Antitrust Act.
B)  the product patent is less than 17 years old.
C)  the word,name,or symbol has become generic.
D)  the statute of limitations has run out.
E)  the government refuses to enforce violations.F) A) and D)
G) A) and C)

Question 18

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin.According to the book,"Body parts are bought and sold for medical research,diagnostics,and therapies.They are marketed to museums and personal collectors.And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on Earth.While petroleum sells for $100 a barrel,an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

This example makes it obvious why ethics...

Question 19

The __________ provides for registration of a company's trademarks,such as the Nike swoosh.

Accepted Answer

A)  Lanham Act
B)  Patent Act
C)  Clayton Act
D)  Sherman Antitrust Act
E)  Miller-Tydings ActF) A) and C)
G) A) and B)

Question 20

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as _________.

Accepted Answer

A)  social responsibility
B)  stakeholder responsibility
C)  benefit marketing
D)  societal responsibility
E)  profit responsibilityF) A) and E)
G) A) and D)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

In a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Correct Answer
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The form of competition where just a few companies control the majority of industry sales is referred to as __________.

Correct Answer
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The Better Business Bureau

Correct Answer
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-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

Correct Answer
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B

The demographic characteristics and the culture of the population are referred to as

Correct Answer
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In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) __________; (3) to choose; and (4) to be heard.

Correct Answer
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Correct Answer
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Which of the following trends identified in an environmental scan is an economic trend?

Correct Answer
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A

Which of the following is an action the FTC can take to require a company to spend money on advertising to rectify previous misleading ads?

Correct Answer
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Components of a consumer's income include __________.

Correct Answer
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C

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose; and (4) __________.

Correct Answer
verified

Microsoft has developed __________ software to use with its 3D image capture technology called Kinect.

Correct Answer
verified

The first major federal legislation passed to encourage competition in the United States was the

Correct Answer
verified

The money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation is referred to as __________.

Correct Answer
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Correct Answer
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In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) __________; and (4) to be heard.

Correct Answer
verified

The Lanham Act cannot protect the rights to a trademark if

Correct Answer
verified

Correct Answer
verified
This example makes it obvious why ethics...
View Answer

The __________ provides for registration of a company's trademarks,such as the Nike swoosh.

Correct Answer
verified

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as _________.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

In a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Correct AnswerverifiedShow Answer

The form of competition where just a few companies control the majority of industry sales is referred to as __________.

Correct AnswerverifiedShow Answer

The Better Business Bureau

Correct AnswerverifiedShow Answer

-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

Correct AnswerverifiedB

The demographic characteristics and the culture of the population are referred to as

Correct AnswerverifiedShow Answer

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) __________; (3) to choose; and (4) to be heard.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is an economic trend?

Correct AnswerverifiedA

Which of the following is an action the FTC can take to require a company to spend money on advertising to rectify previous misleading ads?

Correct AnswerverifiedShow Answer

Components of a consumer's income include __________.

Correct AnswerverifiedC

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose; and (4) __________.

Correct AnswerverifiedShow Answer

Microsoft has developed __________ software to use with its 3D image capture technology called Kinect.

Correct AnswerverifiedShow Answer

The first major federal legislation passed to encourage competition in the United States was the

Correct AnswerverifiedShow Answer

The money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) __________; and (4) to be heard.

Correct AnswerverifiedShow Answer

The Lanham Act cannot protect the rights to a trademark if

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis example makes it obvious why ethics...View AnswerShow Answer

The __________ provides for registration of a company's trademarks,such as the Nike swoosh.

Correct AnswerverifiedShow Answer

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as _________.

Correct AnswerverifiedShow Answer

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B

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A

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C

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This example makes it obvious why ethics...
View Answer

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