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Exam 9: Developing New Products and Services

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Question 131

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The emphasis of a marketing strategy for a dynamically continuous innovation would include

A) advertising to generate awareness.
B) obtaining widespread distribution.
C) advertising to explain points of difference and benefits.
D) setting a low price.
E) using personal selling.

F) A) and B)
G) B) and E)

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Question 132

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Generating insights leading to actions based on massive numbers of peoples' ideas is called __________.

A) brainstorming
B) groupthink
C) outsourcing
D) crowdsourcing
E) NIH syndrome

F) B) and C)
G) A) and C)

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Question 133

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A durable good is defined as a(n)

What does idle production capacity refers to?

Sterile Feral,Inc.is a nonprofit organization that catches wild or stray cats,and then neuters,vaccinates,and releases them back into the wild.Veterinarians are particularly impressed with how effectively and safety the organization performs its service each and every time.With which service quality dimension are veterinarians most impressed?

In terms of promotion,which of the following type of product would stress price,availability,and awareness?

How a person establishes expectations for a service not yet experienced is influenced by word of mouth communications,personal needs,__________,and promotional activities.

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

How a person establishes expectations for a service not yet experienced is influenced by word of mouth communications,__________,past experiences,and promotional activities.

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Another name for the steps in the service delivery process is __________.

What do an automated carwash,a limousine service,and an airline have in common?

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Andrea Arenas is the owner of 2 Places at 1 Time,a concierge company.She and her staff of 60 perform everyday services,such as walking the dog,picking up cleaning,waiting for the repairman,and going to the post office,for people who are too busy to perform these simple acts.She is such a caring person and so well liked that her customers recommend her instead of her business to people who are looking for someone to perform similar services.Their inability to see the distinction between Arenas and her 2 Places at 1 Time concierge service is an example of which unique characteristic of services?

A product that disrupts consumers' normal routines but does not require totally new learning is a

New chewing gum flavors for its Orbit Mist brand like Raspberry Lemon Dew and Crisp Mint Waterfall helped Wrigley's add to its sales.These new flavors are which type of innovation?

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as __________.

Business products refer to

A product that requires the learning of new consumption patterns among consumers is a

The dimension of service quality called __________ is willingness to help customers and provide prompt service.